Banana Cream
Branding, Packaging Design
Summary
Banana Cream is a cosmetics line specializing in East-Asian-style makeup for Asian-American audiences. Inspired by the Hallyu (Korean Wave) phenomenon, Banana Cream is simple, bright, and made available in American stores. Its signature yellow packaging was designed so its audience to embrace their Asian identity.
Choosing an Aesthetic
Matcha & Mint
Natural, cottagecore, green, cruelty-free ingredients
Electric Cherry
Colorful, cyberpunk, neon, dramatic and artistic looks
Banana Cream
Simple, cute, minimal, everyday
Chosen Branding: Banana Cream was chosen because of its appeal to a general audience and signature yellow color that would stand out
Logo
Sketches
Final
